An infographic is a graphic with minimal text that provides easy-to-understand information about a specific topic. Infographics should be engaging and simple, delivering specific information that viewers desire. With careful planning, you can create a well-received infographic on a business or marketing topic.
To create an effective infographic, you need to clarify the purpose of the infographic. Determine whether the purpose is to educate readers on a subject or present new research. The purpose of the infographic often determines its overall success. Additionally, know what you want your readers to do after they view your infographic.
Defining the target audience is also important before creating an infographic. Consider the social status, gender, and interests of the target audience to home in on the best tone and style for the infographic. The audience will also determine the best colors and writing style to use.
Compile information carefully to include in the infographic. Consult with experts if necessary and focus on the essential information. If you use outside sources, make sure to add citations.
Sketch potential designs to find the best one for your infographic. Build your design around the information you want to include, considering different formats such as timelines, numbered or bulleted lists, and clear section definitions.
After determining the format and layout, work on the wireframe. A wireframe is a black-and-white mock-up of the infographic with the dimensions you will use. Distribute the text over the infographic design, considering the sizing and distance between elements. Ensure there is enough negative space between text sections and elements to enhance readability.
Select colors carefully as they have a direct correlation with how viewers perceive the information. Colors can evoke different emotions in viewers, so consider using a brand’s colors if it’s connected with a business.
Present numbers and statistics with graphs and charts to make it easier for viewers to understand the information. Use bar charts or line graphs for comparing numbers over time, pie charts to show proportions, and bubble charts to visualize three types of data at once.
Fonts play a crucial role in readability, so avoid overly fancy fonts that can be distracting. Combine up to three different fonts, making sure they complement each other. Choose font colors that contrast with the background colors and a font size that makes it easy to scan the infographic.
Include images in the infographic to illustrate ideas and use fewer words. Icons can accent bullet points and paragraphs, illustrations can make the infographic feel unique and appealing, and photos can be effective additions as backgrounds or design elements.
After finishing the infographic, test it with different color schemes and layouts. Keep the key information the same and determine which elements are noticed first by looking at the mock-ups from a slight distance with partially closed eyes.
Additional resources such as the Ultimate Infographic Design Guide and tutorials on making successful infographics can provide helpful guidance in creating your own infographic.
