Fun Promotional Products: The Essential Marketing Tool for Your Startup
Fun promotional products are indispensable marketing tools for any business, but they’re especially effective for startup companies. They put your small business on the map, introduce your brand to the world, and open lines of communication to prospective customers. In simple terms, promotional products help your startup make its mark.
Many companies send freebies with their brand logo on them to prospective customers. Some of these gifts include valuable items such as pens and calendars. But when your giveaways are fun promotional products, customers remember your brand.
For example, Stacy’s Pita Chips sent everyone they could find named Stacy a box filled with bags of chips in the assorted chip varieties they sold. A year later, everyone seemed to be buying Stacy’s Pita chips. They’re now available in almost every major grocery store. That fun campaign is just one example. When brands get creative, they stand out in a crowded marketplace.
Seven Ways Your Brand Can Stand Out with Fun Promotional Items
- Customers Recognize Your Brand Immediately
- Fun Promotional Items Lower Marketing and Advertising Costs
- Make A Better Introduction Than With A Business Card
- Promotional Product Advertising Drives Consumer Loyalty
- Giveaways Help Consumers Remember Your Company
- They Act As Door Openers That Break The Ice
- They Provide Better Exposure Than TV Advertising
Your logo on your promotional products will help recipients recognize your brand whenever they look at your giveaway. For example, customers will see the fun coffee mug you sent every morning and other times during the day when they feel the need for caffeine. When you send a fun promotional product with a creative strategy, your brand will become even more memorable in the minds of your target audience.
Fun promotional products are a cost-effective way to market your products and services. A startup that funds itself may need to find ways to cut its advertising costs. So, they need a low-cost marketing strategy that attracts attention and effectively produces qualified sales leads.
Like business cards, fun promotional items also introduce your brand and its products and services to potential customers. And they are more than a placeholder for a client’s Rolodex or wallet. When a business sends a high-quality promotional product to an existing customer, it increases customer loyalty.
Marketing teams spend additional revenue to increase customer loyalty. When a business sends a high-quality promotional product to an existing customer, it increases customer loyalty. Customers do associate your promotional products with your brand. So make sure you send them a promotional product that reflects the high standards of your company.
When your company sends people freebies, they’ll remember you. When you send a fun and useful giveaway, it ups your chances of customers remembering your startup even more.
Fun promotional products present an effective way to break the ice with a prospective customer. They’ll be more open to learning more about your company after you’ve taken the time and spent the money sending them a gift. When a business sends a high-quality promotional product to an existing customer, it increases customer loyalty.
A fun product giveaway sent to a customer’s home is more personal. They’ll likely wear the T-shirt you sent them. Their friends and family will see it, which can also increase your brand’s exposure.
Types of Fun Promotional Products
Choose promotional products that work well with your brand. Some of the popular items include the following:
- Customized Apparel
- Branded Tech Gadgets
- Reusable Water Bottles
- Customized Notebooks and Pens
- Stress Relievers and Toys
- Customized Bags
- Gourmet Treats
- Customized Drinkware
- Outdoor and Leisure Items
- Unique Desk Accessories
- Tech Accessories
- Customized Calendars and Planners
- Glow-in-the-Dark or LED Products
- Sunglasses
- Customized Games and Toys
Think quality first to ensure your giveaways are durable and functional. Fun promotional items can drive business like no other advertising vehicle. They form personal connections between your brand and potential customers, build customer loyalty, and widen the reach of your audience.
Are you ready to shop now for your company’s fun promotional products? Check out more essential marketing tips and learn how to grow your business today.
