If Facebook marketing didn’t provide substantial returns for marketers, they wouldn’t use it. Some of the marketers considered the heavyweights spending hundreds of thousands on marketing include entrepreneurs, marketing platforms and experts.
User Statistics
About 3 billion users are active users on Facebook, the lion’s share of circa 4.88 billion users on social media.
Interestingly, the total number of internet users is 5.19 billion, 94% of all internet users.
Facebook alone accounts for 57% of all internet users.
Marketers Using Facebook
The likes of Neil Patel, Mari Smith, HubSpot, Buffer and more go-to providers of digital marketing solutions know you need to be highly visible on sites with enormous audiences like Facebook to grow your business and keep it first in the minds of customers.
Why Facebook?
With so many social networks – why are many businesses still persisting with Facebook?
Marketers continue to use Facebook for several reasons despite the proliferation of other social networks for the following incentives.
Large User Base
Facebook boasts an enormous user base, with billions of active users worldwide. Marketers can connect users by actively engaging with content, joining groups, and participating in discussions. This engagement allows marketers to build communities around their brands, fostering loyalty and advocacy among users.
Investing in your business profile does return positive results. If it didn’t, Neil Patel, for example, wouldn’t work hard on replacing the churn rate to attract new users to his profile.
Diverse Audience Demographics
Facebook attracts users of various age groups, interests, and demographics. This diversity allows marketers to tailor their campaigns to specific target audiences. In terms of percentages, it is males aged somewhere between 25 and 34 that make up the largest group of 17.6%.
Oddly, we thought females would take out the top spots. However males also take out the second position of active users according to Statista. Collectively, men also edge out women in the total active users statistic. Male active users are 56.5%, with females at 43.5%.
Established Credibility and Trust
Facebook has been around for a long time and has established credibility and trust among users. Many people are accustomed to using it for social interactions, making it a reliable platform for marketers to connect with audiences.
Compared to X (formally known as Twitter), Facebook is stable and offers advertisers consistency, which is essential when you’re investing money into your profile and on marketing campaigns to build up large audiences.
Comprehensive Advertising Tools
Facebook offers a robust set of advertising tools, including detailed targeting options, analytics, and the ability to run various types of ads (image, video, carousel, etc.). This versatility allows marketers to create highly targeted and engaging campaigns.
Advertising can grow your followers quickly. Start with utilising your blog content and boosting it on Facebook. Use competitions, giveaways and discounts in your adverts to convert users to customers.
Integration with Other Platforms
Facebook owns several popular platforms, including Instagram and WhatsApp. Marketers can leverage integrated advertising across these platforms to reach a broader audience and maintain a consistent brand presence.
Data Analytics, SEO, Ecommerce Integration
Facebook provides extensive data and analytics tools that allow marketers to track the performance of their campaigns in real-time. This data-driven approach enables marketers to make informed decisions and optimize their strategies for better results.
Plus, despite changes to its algorithm, Facebook still provides some degree of organic reach. Therefore, having a Facebook presence can contribute to a brand’s overall online visibility and may have SEO benefits.
Facebook has expanded its e-commerce features, allowing businesses to sell products directly through the platform. This makes it a valuable channel for businesses looking to drive sales and conversions.
Make You More Competitive
When you get on Facebook, you’re suddenly competing with all other businesses like yours, which is positive.
Chances are your main competitors are already on Facebook, and if you’re not, they’re profiting from so many people who see their pages.
In addition to that, when you’re, you can also have the chance to scope out the competition and see what they’re doing. What are your competitors doing wrong? What are they doing right?
Final Thoughts
While there are many other social networks, Facebook’s combination of a massive user base, diverse demographics, robust advertising tools, and established credibility makes it a go-to platform for many marketers.
It’s not a given that every business will or can meet its sales goals by marketing on Facebook. However, there’s a high probability they will with specific social media marketing goals and a plan that is relevant to their target audience.
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